Most small business owners hate bookkeeping.
The problem is it's probably the most important
thing that you have to do as an owner. Several
years ago I was asked to help a business who
had a new competitor open up near their establishment.
And when I went in and asked the basic questions,
first one being, what are you selling the
most of? And the second one being, what's
most profitable of what you sell? Well the
owner looked at me and basically said we've
got one key in the cash register and it says
sales. We sell eighteen different things but
it all goes under sales. Well as an adviser,
as a consultant how am I supposed to help
that person, for instance market their most
profitable item. They didn't have a clue to
what it was. Your books need to reflect everything
in your business, your books are your main
conduit as to how well your business is doing.
If you don't have a good set of books, you
don't have a very well business.